TGA and World War II
As the nation and the world plunged into war, the members of the Toilet Goods Association (TGA) were again confronted by the possibility of a complete shutdown of their industry.
Like many industries affected by restrictions on critical war materials, TGA led efforts to develop war-related work for cosmetic manufacturers. Although these efforts were largely unsuccessful, the Association did persuade the U.S. Government to allow the industry to continue manufacturing products as long as alternative sources of raw materials could be obtained.
Efforts to develop suitable alternative ingredients became the focus of the Association's Scientific Advisory Committee. Meeting approximately every two weeks during the war years, the Committee developed as many substitutes as possible for critical raw materials, packaging, and closures.
For example, the Committee developed more than 30 proposed substitutes for glycerine. Members were informed of these findings through bulletins, helping to double the industry volume during World War II.
During the war years, the Association also established its Scientific Section, which brought together technical and production people from member companies to discuss and present scientific papers.
Out of World War II came much of modern food technology and medicinal chemistry, which helped pave the way for many of the scientific advancements in the cosmetic industry.