Look Good...Feel Better
The Look Good ... Feel Better(LGFB) program,funded by the industry through the CTFA Foundation, helps women cancer patients overcome the appearance-related side effects resulting from chemotherapy and radiation, thereby helping to improve their self-esteem.
Launched nationally in 1989, this CTFA partnership with the American Cancer Society and the National Cosmetology Association is now available in all 50 states as well as several countries. In the early 1990s approximately 26,000 women participated in the program annually. In 1998, the program served 35,000 women.
The elements of the program include patient education services provided by certified volunteer cosmetologists and beauty advisors; complimentary make-up kits with products donated by CTFA members; and companion materials, including a patient video and a workbook.
In the early 1990s, the Foundation produced radio, television and print public service announcements (PSAs), which reached millions and helped increase awareness of LGFB.
The Foundation launched its Spanish-language LGFB program in 1991, reaching Hispanic communities in several areas. Selected program materials were also translated into Spanish.
In 1993, the CTFA Foundation introduced a LGFB scarf designed by Oscar de la Renta. All net proceeds from sales of the scarf were earmarked for LGFB and women's cancer research. Promotional campaigns for the scarf helped to increase recognition of LGFB by both the media and consumers.
By 1994, the program received several prestigious national awards and continued to be adopted internationally.
In 1999, LGFB celebrated its 10th Anniversary with a nationwide tour, "On the Road with Look Good...Feel Better."