The Association Enters a New Era
In March 1967, James H. Merritt, Stephen Mayham's successor, began his 16-year tenure as TGA president. At the time of the Mayham-Merritt transition, the Association moved its headquarters from New York City to Washington, D.C. to increase its effectiveness in influencing legislation.
Two years after the move, the Association formed a Public Relations Committee to "discuss industry-wide public relations activities." Later that year, the Committee made a "thorough study of the need for a name change for the Association."
In September 1970, after considering several alternatives, the Board approved the Association's name change to The Cosmetic, Toiletry, and Fragrance Association (CTFA), subject to membership approval.